Articles on How-to Marketing
Marketers share their very best secrets and tips for
ABC's of Marketing
Just a dozen or so terms and concepts get to the very heart of
marketing -- your keycard for the starting gate to success.
Appeals & Tactics
You have to win a potential customer's attention amid a
barrage of thousands of ads daily then quickly
convince the customer to buy.
Here's a brief take on where marketing and marketers may
find themselves in the days and decades to come.
Multicultural Marcom Messages
International marketers are challenged to find message themes
that connect with audiences across borders and cultures. This article and
video summarize research that works.
Best Business Writing Tips
Here are six sure-fire ways to
liven up your marketing copy and keep your reader engaged. Even better, not a single
writing suggestion mentions the words grammar, spelling or punctuation!
Effective Holiday Marketing Strategies
Some professionals take holidays off. Jonathan Hulet says for marketing
people, that is the time to step up an effort.
Fundamental Branding Basics
So much of business communications comes down to building your brand
value -- your company, your service, and even you yourself.
Creatvity and the Creative Process
There is so much more to creating a message than simple creativity. By
integrating research, production skills, and a creative spark, you too can
Effective Media Releases
Even start-up companies and nonprofit organizations with small or no
advertising budgets can win valuable media play.
Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions
on how to attract media interest in your newsworthy story.
Marketing & PR Marketing
It is critical to apply different marketing tatics for content, and public
relations. Jonathan Hulet shares details.
Social Media at the Expense of Your Website?
While it's important to develop a social media presense, it should not cost
losing a focus on the critical online home base. Eddie Velez explains why.
How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public relations
and advertising are clear, and Steve Turner says how they differ matters to the
tactics of a successful campaign.
Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says social
media can help with customer retention and online reputation, while also
reducing administrative costs.
Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line
on store shelves. Marsha Friedman suggests tapping your customers' help
for better success in getting your goods to market.
So, Where Are Your Sales?
There are few absolutes when it comes to sales
success, but public relations and marketing tactics are key players on
the field for winning sales, says expert Marsha Friedman.
How to Effectively Market Yourself
If you're to be an effective promoter, one of the most important products
to promote is yourself. Mark Macias details how to use your very best
public relations skills at networking events for your own good.
Present, and Future of Marketing & PR
In a wide-ranging interview with international marketing expert and author Al
Ries, 20-year PR veteran Marsha Friedman considers where the mercurial
marketplace has come from, and where it may be headed.
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your
company and enhance customer experience.
Seven Steps to Make
Marketing Relevant Again
Many marketers have been led tactically astray, rather than mapping a
strategic road to success, says Bill Bellows. He offers key questions and
steps to clarify and reclaim a proper path.
Marketing Coups and
Promotional strategy is an inexact science. Sometimes it sizzles, other times
it fizzles. Some ideas are immortal, others are fatal. Take a look at these
marketing wonders and blunders.
How to UnGoogle Yourself
to be done when damaging false information about you or your company hits
the search engines? Mark Macias provides tactics on how to respond when
the bad search result is you.
Promoting Your Newly
One benefit of taking your company public is a chance to pique the interest of
business and financial media. Jim Barbagallo details the advantages and
pitfalls in all the attention.
Marketing Strategy: PR
Small business marketing managers may get
the sweats over the PR puzzle. Dali
Singh says dry those palms and start your journey to success with a few simple
How to Harness The Power
New media opportunities such as YouTube provide reach to millions of potential
viewers with your business, product or service. Scott Lorenz shares tips
and examples on how to make it work.
Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday?
Diana Ennen has this primer on how social networks have rocked the marketer's
Engaging website design is key to attracting and holding
visitors to your pages. It's also an interesting career choice.
If not well-ranked in
the search engines, you may as well not exist, as far as getting 'just browsing' customers to your door.
Successful Grassroots Marketing
Outreach campaigns on a shoestring
can be powerfully effective if you start from the soil up. Kyle Potvin says
it's as easy as mastering three fundamental F's.
'Me Too' Marketing
You can be an innovator rather than an imitator by developing a
creative marketing hook. Marcia Yudkin says to put your competitive advantage
No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your
potent sales writing? Marcia Yudkin says yes, with these detailed steps in
just how to do it.
You worked hard coming up with just the right company name. Now
punctuate it with an effective tagline, using Marcia Yudkin's 10-spot
Names Really Do Matter
A rose by another name may smell as sweet, but would anybody
sniff it? Marcia Yudkin offers tips on choosing the right moniker for
effective promotion and PR.
Your Product is Problematic
Everyone in the world may want, use, and need your product or
service -- but so what? Marcia Yudkin says it takes interesting bits to get
Public Relations & Brand Development
When you launch or develop an existing brand, public relations
should play a critical role, advises Leslie McKerns with a brief how-to.
Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says
to fire up two C's with a keen focus on your customers and competition.
Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns
provides 25 effective ways to enhance your company's name recognition and
Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing
success with seven simple feats.
for the 60s Set
few seconds another of the 78-million US baby boomers turns 60. CR 'Cataunya'
Ransom tells how to tap this valuable market.
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and business
Position Yourself for Greatness
It's good to be known, but it's even more
profitable to be wanted. Robert Gelphman shares some marketing insights into
the art of becoming wanted through effective positioning.
Best Job Interview Tips
From the Mailbag: "I'm trying to schedule interviews with larger agencies
in my home city. Do you have any tips for my first 'real world' job
interview?" Sure thing, right here.
Marketing for Non-Profits
Tammie Ferguson says marketing neophytes may get a break into
entry level positions and even do some good with non-profit work.
Process of Marketing
All marketing campaigns may have a start and an end, but the process of
marketing is endless. Guerrilla marketer Jay Conrad Levinson shares some tips
on how to maintain marketing momentum.
Steps for Successful Marketing
Creating marketing success all starts with connecting well with your target
audience. Here are seven ways to do that better, courtesy of Guerrilla
marketer Jay Conrad Levinson.
the Sale in Five Easy Steps
All your efforts to connect and make a sale comes down to the final closing of
the deal. These five simple techniques from Jay Conrad Levinson help to ensure
all your efforts are not for naught.
Search Engine Ranking Factors
Want to be at the top of the list for engine searches? Then Michael Fleischner
says to listen up to the five best ways to get there.
Has All the Good Marketing Gone?
Winning campaigns are not just magical slight-of-hands. Michael Fleischner
shares some insights into marketing tips we can learn from top successful
Ten Marketing Tips of All Time
Times change and successful marketers roll with the flow, but Michael
Fleischner says marketing fundamentals remain the same. Here's two handful of
tips that stand the test of time.
Apps to Help
Monitor Your Online Reputation
You've worked hard to create a great reputation. You should also spend time to
keep it that way. Erin Steiner reviews some tools that help get it done.
Finally taking some long overdue vacation time? Cara Aley has ten useful tips
on how to keep your blog posts updated whle you're away on holiday.
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