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How-to Marketing Articles

Featured Articles on How-to Marketing
Marketers share their very best secrets and tips for marketing success.

The ABC's of Marketing
Just a dozen or so terms and concepts get to the very heart of marketing -- your keycard for the starting gate to success.

Marketing Appeals & Tactics
You have to win a potential customer's attention amid a barrage of thousands of ads daily then quickly convince the customer to buy. 

Marketing Employment Trends
Here's a brief take on where marketing and marketers may find themselves in the days and decades to come.

Resonant Multicultural Marcom Messages
International marketers are challenged to find message themes that connect with audiences across borders and cultures. This article and video summarize research that works.

Six Best Business Writing Tips
Here are six sure-fire ways to liven up your marketing copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation

(More Articles Below)

Effective Holiday Marketing Strategies
Some professionals take holidays off. Jonathan Hulet says for marketing people, that is the time to step up an effort.

Fundamental Branding Basics
So much of business communications comes down to building your brand value -- your company, your service, and even you yourself.

Creatvity and the Creative Process
There is so much more to creating a message than simple creativity. By integrating research, production skills, and a creative spark, you too can shine.

Crafting Effective Media Releases
Even start-up companies and nonprofit organizations with small or no advertising budgets can win valuable media play.

Media Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions on how to attract media interest in your newsworthy story.

Content Marketing & PR Marketing
It is critical to apply different marketing tatics for content, and public relations. Jonathan Hulet shares details.

Social Media at the Expense of Your Website?
While it's important to develop a social media presense, it should not cost losing a focus on the critical online home base. Eddie Velez explains why.

How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public relations and advertising are clear, and Steve Turner says how they differ matters to the tactics of a successful campaign.

Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says social media can help with customer retention and online reputation, while also reducing administrative costs.

Tactics to Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line on store shelves. Marsha Friedman suggests tapping your customers' help for better success in getting your goods to market.

So, Where Are Your Sales?
There are few absolutes when it comes to sales success, but public relations and marketing tactics are key players on the field for winning sales, says expert Marsha Friedman.

How to Effectively Market Yourself
If you're to be an effective promoter, one of the most important products to promote is yourself. Mark Macias details how to use your very best public relations skills at networking events for your own good.

The Past, Present, and Future of Marketing & PR
In a wide-ranging interview with international marketing expert and author Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial marketplace has come from, and where it may be headed.

Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay longer and buy more. Mark Macias explains how videos can showcase your company and enhance customer experience.

Seven Steps to Make Marketing Relevant Again
Many marketers have been led tactically astray, rather than mapping a strategic road to success, says Bill Bellows. He offers key questions and steps to clarify and reclaim a proper path.

Marketing Coups and Capers
Promotional strategy is an inexact science. Sometimes it sizzles, other times it fizzles. Some ideas are immortal, others are fatal. Take a look at these marketing wonders and blunders. 

How to UnGoogle Yourself
What's to be done when damaging false information about you or your company hits the search engines? Mark Macias provides tactics on how to respond when the bad search result is you.

Promoting Your Newly Public Company
One benefit of taking your company public is a chance to pique the interest of business and financial media. Jim Barbagallo details the advantages and pitfalls in all the attention.

The Wildcard Marketing Strategy: PR
Small business marketing managers may get the sweats over the PR puzzle. Dali Singh says dry those palms and start your journey to success with a few simple steps. 

How to Harness The Power of YouTube
New media opportunities such as YouTube provide reach to millions of potential viewers with your business, product or service. Scott Lorenz shares  tips and examples on how to make it work.

Social Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday? Diana Ennen has this primer on how social networks have rocked the marketer's world.

Winning Website Design
Engaging website design is key to attracting and holding visitors to your pages. It's also an interesting career choice.

Search Engine Optimization
If not well-ranked in the search engines, you may as well not exist, as far as getting  'just browsing' customers to your door.

Successful Grassroots Marketing
Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it's as easy as mastering three fundamental F's.

Avoid 'Me Too' Marketing
You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work.

Six No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your potent sales writing? Marcia Yudkin says yes, with these detailed steps in just how to do it.

Tag Line Calisthenics
You worked hard coming up with just the right company name. Now punctuate it with an effective tagline, using Marcia Yudkin's 10-spot exercise.

Business Names Really Do Matter
A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the right moniker for effective promotion and PR.

Pitching Your Product is Problematic
Everyone in the world may want, use, and need your product or service -- but so what? Marcia Yudkin says it takes interesting bits to get media bites.

Strategic Public Relations & Brand Development
When you launch or develop an existing brand, public relations should play a critical role, advises Leslie McKerns with a brief how-to.

The Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says to fire up two C's with a keen focus on your customers and competition.

Best Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns provides 25 effective ways to enhance your company's name recognition and brand value.

Seven Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing success with seven simple feats.

Marketing for the 60s Set
Every few seconds another of the 78-million US baby boomers turns 60. CR 'Cataunya' Ransom tells how to tap this valuable market.

Microwaveable Marketing
In a fast-tech marketplace that expects instant results,
Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.

Position Yourself for Greatness
It's good to be known, but it's even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.

Best Job Interview Tips
From the Mailbag: "I'm trying to schedule interviews with larger agencies in my home city. Do you have any tips for my first 'real world' job interview?" Sure thing, right here.

Social Marketing for Non-Profits
Tammie Ferguson says marketing neophytes may get a break into entry level positions and even do some good with non-profit work.

The Process of Marketing
All marketing campaigns may have a start and an end, but the process of marketing is endless. Guerrilla marketer Jay Conrad Levinson shares some tips on how to maintain marketing momentum.

Seven Steps for Successful Marketing
Creating marketing success all starts with connecting well with your target audience. Here are seven ways to do that better, courtesy of Guerrilla marketer Jay Conrad Levinson.

Closing the Sale in Five Easy Steps
All your efforts to connect and make a sale comes down to the final closing of the deal. These five simple techniques from Jay Conrad Levinson help to ensure all your efforts are not for naught.

Top 5 Search Engine Ranking Factors
Want to be at the top of the list for engine searches? Then Michael Fleischner says to listen up to the five best ways to get there.

Where Has All the Good Marketing Gone?
Winning campaigns are not just magical slight-of-hands. Michael Fleischner shares some insights into marketing tips we can learn from top successful marketers.

Top Ten Marketing Tips of All Time
Times change and successful marketers roll with the flow, but Michael Fleischner says marketing fundamentals remain the same. Here's two handful of tips that stand the test of time.

Apps to Help Monitor Your Online Reputation
You've worked hard to create a great reputation. You should also spend time to keep it that way. Erin Steiner reviews some tools that help get it done.

Vacation-Time Blog Postings
Finally taking some long overdue vacation time? Cara Aley has ten useful tips on how to keep your blog posts updated whle you're away on holiday.

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