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by
Jonathan Hulet
Marketing is a year round job. It serves many purposes.
Marketing can help protect the brand. It can drive in more customers. It
can help with employee acquisition and it can prevent employee turnover.
Although it’s year round, there are many seasonal tactics that marketing professionals can execute for
specific seasons to help their brand. The holiday season is one
of those seasons that every marketing professional should capitalize
on.
 In
order to attract more customers in December, a company can hold
contests that allow patrons to win its most popular products,
offer promotional codes, make donations to numerous charities
and encourage customers to take surveys about the company. The
business may also post countless videos that show buyers who are
happily using the enterprise's products, and the company should
offer substantial discounts to customers who share the films on
the social media networks.
Winter Activities
In colder areas, snow may play a
factor. Take the company sledding, or doing things out in the
snow and now you have reasons to post content on the social
platforms of your employees having a good time. Things like this
can show how your brand treats your employees with respect.
People don’t like to buy from companies who treat their
employees poorly.
Another idea is dependent on if the
product or service the company produces is made for a winter
activity. If it is, show it and broadcast it. Notify your
clients. Try to get images of your clients using your product
during a winter activity.
Managing Competitions
Christmas time is the perfect time to
give out prizes and rewards to your biggest social fans online.
It can be as simple as just rewarding your fans with your
product, or service for free. Getting your customers to post on
their social network is ideal for competitions. The reward
you’re giving out is paying for the marketing. Competition
marketing is great PR marketing.
For example, Nu
Skin does a really
good job with this. Another company is
Staples,
which employed a #morejoy hashtag campaign. People post about
the businesses that bring them more joy. Getting your customers
to publish content for your brand can be a PR dream or PR
nightmare. Make sure the campaign is positive and has a good
logical purpose.
Events for Families
Some companies ask a man who is
dressed like Santa Claus to walk around in the store on certain
dates, and the business should send emails with notifications of
the events to each customer. According to one report, this
strategy can increase the number of people who enter a store by
10 percent during the holiday season. Holding events for
families in the company will help build the employees
relationship with the brand which is a part of PR marketing.
Helping Buyers to Save Money
Numerous studies have indicated that
a discount of 10 percent may boost a site's revenue by 17
percent. To increase the average subtotal of the orders, a
business can provide free shipping for purchases with a total
price of at least $100, and the enterprise should offer
promotional codes that are only valid in December.
Press Releases
An enterprise should create extensive
articles that have information about the contests, the
promotional codes and the company's donations. These press
releases can be submitted to local media outlets and posted on
the enterprise's website.
Proof of Results
In July 2014, Life Time Fitness
allowed clients to participate in a challenge that lasted for 90
days, and the patrons who lost the highest percentage of weight
were the winners of the competition. Moreover, each participant
gave a statement that contained information about the benefits
of the company's services.
Creating Videos
In 2012, a business gave Felix
Baumgartner equipment and training that allowed him to jump from
a height of 128,100 feet. The athlete reached a speed of 843.6
miles per hour. Within five days of the event, videos of the
jump had been viewed more than 50 million times. During the
subsequent seven months, the company's sales increased by more
than eight percent.
Managing Presentations
A business may hold conferences
during which potential customers will learn about the company's
products and services. Patrons who view the presentation should
receive a free sample, and the enterprise can encourage guests
to invite numerous friends and family members.
Helping Children and Donating
It’s a sensitive time of the year for
people who don’t have much. People like to know the companies
that they’re buying from are giving back. Not everyone will have
the money or resources to have a great Christmas. Use this not
just for a marketing tactic, but for a time to really help
someone in need. Companies can really help people and they
should during this season.
Referring New Customers
An enterprise can provide cash or
gift cards to clients who refer friends to the company. In order
to produce a sense of urgency, the business should create a
deadline on which the incentive will no longer be available.
Case in point,
DirecTV
has one of the most impressive referral programs. They do a
great job on giving it a holiday theme during the holidays.
Offering Extra Products
Certain companies give Christmas
gifts to customers who make large purchases, and some of these
presents include new smartphones, laptops and Christmas trees. A
recent study showed that this strategy may increase the average
subtotal of a company's orders by 18 percent. Give more back to
your customers during a holiday season and they might be more
faithful to your brand than you would think.
Jonathan Hulet is a content marketer out of
Atlanta, Georgia. He has
studied and worked in the content marketing profession since
2007.
He has experience working with some of the largest brands
online.
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