Articles on How-to Marketing
Marketers share their very best secrets and tips for
Social Media at the Expense of Your Website?
While it's important to develop a social media presense, it should not cost
losing a focus on the critical online home base. Eddie Velez explains why.
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your company
and enhance customer experience.
How to Harness The Power
New media opportunities such as YouTube provide reach to millions of potential
viewers with your business, product or service. Scott Lorenz shares tips
and examples on how to make it work.
Social Media Marketing: More Than Promotion
More than just a means to promotional messaging, Eddie Velez says social media
can help with customer retention and online reputation, while also reducing
Engaging website design is key to attracting and holding
visitors to your pages. It's also an interesting career choice.
If not well-ranked in
the search engines, you may as well not exist, as far as getting
'just browsing' customers to your door.
Search Engine Ranking Factors
Want to be at the top of the list for engine searches? Then Michael Fleischner
says to listen up to the five best ways to get there.
How to UnGoogle Yourself
be done when damaging false information about you or your company hits the
search engines? Mark Macias provides tactics on how to respond when the bad
search result is you.
Apps to Help
Monitor Your Online Reputation
You've worked hard to create a great reputation. You should also spend time to
keep it that way. Erin Steiner reviews some tools that help get it done.
Finally taking some long overdue vacation time? Cara Aley has ten useful tips
on how to keep your blog posts updated whle you're away on holiday.
Publishes a free weekly newsletter and provides a research room with annotated
database of links to articles and resources covering Internet marketing and
A large "resource of interactive marketing news, information, commentary,
advice, opinion, research, and reference ... from search to social, technology
Internet Marketing Association
Since 1998, the IIMA has worked "to bring marketers, agencies and
professionals together to discuss the capabilities and potential of Internet
"Online measurement services to understand, measure and respond to online
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