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by
Michael Fleischner
SEO Consultant
 As
someone who makes a living improving search
engine rankings, I can tell you that there is a lot of bad information out
there about SEO. What if I were to tell you that the road map for
achieving top rankings was within your grasp? The holy grail of rankings
is not imaginary. As is true with any major success, it leaves clues.
By working with literally hundreds of small and medium sized websites, I
have found that top ranked sites have a number of factors in common. What
are they? I’m about to share these factors with you and explain what
separates those in the top Google positions and those that are never found
on page one of search results.
The first search engine ranking factor has to do with the anchor
text of all inbound links to your website. Google and other search engines
use the anchor text from other sites linking in to determine what your
site is about and what it should rank well for. If websites link in only
using a URL, and not your keywords in the anchor text, email them and ask
them to update your link. The link should always appear with your most
important keywords.
The second most important ranking factor
is using keywords in your title tag and other meta tags. Meta tags
still have an impact on your search rankings. Although the weight of meta
tags may be minimal, they are effective in categorizing your page and
identifying what search engines should expect to find when they spider web
site pages. Make sure your tags are constructed properly and include your
keywords.
The third ranking factor to consider
for your web site is link popularity. This phrase has been talked about in
search engine circles for a while but can be equated with Page Rank. The
concept of Page rank or link popularity for that matter take a number of
factors into consideration to identify the quality of web pages from an
external perspective. The largest factor that influences search engine
rankings is the number and quality of links that are pointing to a web
site or web page.
The fourth ranking factor is the diversity of domains that link to
your web site. For many search engines, it’s not only what links you
have to your site but making sure they are from different domains. This
represents more popularity associated with you web site and therefore is
judged to be a better search result. When link building, try to focus on
generating inbound links from different websites.
The final ranking factor is keyword use in root domain. Although
it's possible to use subdomain or dedicated pages to get your keywords in
a URL, nothing beats having them in your root domain.
All of these factors are important for top
search rankings. Don’t overlook any of them if trying to improve your
search rankings for particular keywords or keyword phrases. Also, be sure
to continually read up on the subject or consider any one of a number of
SEO training programs that can show you how to have more impact with your
optimization efforts.
Michael
Fleischner is an SEO consultant and author of
SEO Made Simple, revealing strategies guaranteed to improve
search engine rankings. Learn more about Michael's hands-on
SEO training program, Internet
Marketing Forum, and SEO
consulting
at MarketingScoop.com or contact him via the
Marketing Blog at http://marketing-expert.blogspot.com
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