Articles on How-to Marketing
Marketers share their very best secrets and tips for
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your
company and enhance customer experience.
Marketing for Non-Profits
Tammie Ferguson says marketing neophytes may get a break into
entry level positions and even do some good with non-profit work.
is Social Marketing?
Nedra Klien Weinreich wrote the book on it -- "Hands-On Social Marketing"
-- and with her 'change for good' website describes and supports
social marketing campaigns.
The SMI will "learn, develop and facilitate the application of the very
best social marketing practices in a wide range of settings all over the world."
The site features success stories, papers, and employment listings.
Marketing: A Resource Guide
A how-to social marketing guide (pdf file) with topic headings including
Social Marketing 101, Social Marketing Tools, Social Marketing Case Study --
courtesy of TurningPointProgram.org
Philanthropy Good Practice
The NPGoodpractice project provides nonprofit organizers hands-on tips,
articles, best practices, and dicussion forums supporting nonprofit and
An AMA quarterly publication "specifically aimed at senior-level
healthcare marketers and managers, offers targeted information, practical
strategies and thought-provoking commentary to help achieve your goals and
shape your vision."
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