Articles on How-to Marketing
Marketers share their very best secrets and tips for
Market Research Works
Marshall Brain prepares a useful how-to on formulating and conducting
successful marketplace research.
Census Bureau Data Access Tools
Comprehensive (and free) interactive demographic tools including Zip business
patterns; mapping tools; QuickFacts from the national, state, county, and city
level; local employment dynamics; and a whole lot more.
Extensive nation reports courtesy of CIA spooks around the world. Each
country's entry includes current economic, political, social, environmental
data updated regularly.
The National Intelligence Council offers "offers a fresh look at how key
global trends might develop over the next 15 years to influence world events."
Economist Country Briefings
Useful news, country profiles, forecasts, statistics and more on countries
A-Z, ranging from Algeria to Vietnam.
Facts & Statistics
The Chief Marketing Officer (CMO) Council regularly aggregates facts and
statistics across a variety of industry sectors and topics valuable to
marketing executives worldwide.
Marketing Research Review
A gateway to market research companies, articles, job openings, industry
events, focus group moderators, mystery shopping companies, and such. Some
Research and business analysis journal of the Wharton School of the University
of Pennsylvania, covering topics including finance and investment, leadership
and change, executive education, marketing, health economics, strategic
management, real estate, law and public policy, human resources, business
ethics, innovation and entrepreneurship, operations management, and managing
technology. Also available in Chinese, Spanish, Portuguese.
A useful tool for international marketing travels, providing listings from
around the world for rentals, jobs, services, discussions, etc.
Helpful information from the US Department of
State: travel advisories for global hotspots, passport information, detail on
gaining US visas for foreigners, assistance for US citizens abroad, embassy
links, much more.
Translate to and from languages including Chinese,
Japanese, Korean, French, Spanish, Portuguese, German, Italian, English --
courtesy of Google.
Extensive (if expensive) updated collection of market research with more than
250,000 reports from 650 leading global publishers providing "unbiased
and qualitative insights" on new product trends and competitive analyses.
Publishes a free weekly newsletter and provides a research room with annotated
database of links to articles and resources covering Internet marketing and
A large "resource of interactive marketing news, information, commentary,
advice, opinion, research, and reference ... from search to social, technology
With search results going back to 1851, the NY Times website provides a
wealth of research data for US and world events key to practical market
Lots of business news in the WSJ database for a subscription fee.
Lots of US and international business news and features from around the world
useful for global marketers.
Small business information for the entrepreneur with how-to's on topics such
as business plans and start-ups, blogs, research tools -- lots of good stuff.
Top technology headlines.
"Online measurement services to understand, measure and respond to online
Helps business decision makers "find what they need to manage and grow
their businesses" with free articles ranging from setting up a
bookkeeping system, to getting a trademark, to marketing your business with a
Provides proprietary research, customer insight, consulting, events, and
peer-to-peer executive programs. Some free access to select research reports.
For a fee, "more than 1,000 IDC analysts provide global, regional, and
local expertise on technology and industry opportunities and trends in over
110 countries worldwide."
The AMA's quarterly publication addressing "addresses the
business needs of marketing research professionals."
Providing digital marketing intelligence to advertising agencies, publishers,
marketers seeking digital, marketing, sales, product development and trading
Research and analysis on digital marketing media and Internet marketing trends
with data collected from more than 4,000 worldwide sources.
A useful research resource where "thousands of member companies and
organizations transmit their full-text news releases, regulatory filings,
photos and other multimedia content to journalists, financial professionals,
investor services, regulatory authorities and the general public
Another research resource where "corporations and organizations conduct
rich, timely and dynamic dialogues with the media, consumers, policymakers,
investors and the general public, in support of building brands, generating
awareness, impacting public policy, driving sales, and raising capital."
Sample Marketing Plans
The website is selling a marketing plan software program, but the numerous
free plans provide useful templates and tactics for preparing your own plan,
with or without the software buy, and articles on how to write a marketing
plan are useful and also free.
Articles & Announcements
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