How-to Marketing Toolkit
Articles on How-to Marketing
Marketers share their very best secrets and tips for
ABC's of Marketing
a dozen or so terms and concepts get to the very heart of
marketing -- your keycard for the starting gate to success.
Appeals & Tactics
You have to win a potential customer's attention amid a
barrage of thousands of ads daily then quickly
convince the customer to buy.
Best Business Writing Tips
Here are six sure-fire ways to
liven up your marketing copy and keep your reader engaged. Even better, not a single
writing suggestion mentions the words grammar, spelling or punctuation!
Multicultural Marcom Messages
International marketers are challenged to find message themes
that connect with audiences across borders and cultures. This article and
video summarize research that works.
Creatvity and the Creative Process
There is so much more to creating a message than simple creativity. By
integrating research, production skills, and a creative spark, you too can
Effective Media Releases
Even start-up companies and nonprofit organizations with small or no
advertising budgets can win valuable media play.
Relations Tips & Tactics
Once you've crafted your finely honed release, here are some suggestions
on how to attract media interest in your newsworthy story.
Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line on
store shelves. Marsha Friedman suggests tapping your customers' help for
better success in getting your goods to market.
Why Marketing Campaigns Must Have Video
Video clips playing on your business website can entice visitors to stay
longer and buy more. Mark Macias explains how videos can showcase your company
and enhance customer experience.
So, Where Are Your Sales?
There are few absolutes when it comes to sales
success, but public relations and marketing tactics are key players on
the field for winning sales, says expert Marsha Friedman.
Seven Steps to Make
Marketing Relevant Again
Many marketers have been led tactically astray, rather than mapping a
strategic road to success, says Bill Bellows. He offers key questions and
steps to clarify and reclaim a proper path.
How to Effectively Market Yourself
If you're to be an effective promoter, one of the most important products to
promote is yourself. Mark Macias details how to use your very best public
relations skills at networking events for your own good.
Marketing Coups and
Promotional strategy is an inexact science. Sometimes it sizzles, other times
it fizzles. Some ideas are immortal, others are fatal. Take a look at these
marketing wonders and blunders.
Promoting Your Newly
One benefit of taking your company public is a chance to pique the interest of
business and financial media. Jim Barbagallo details the advantages and
pitfalls in all the attention.
How to Harness The Power
New media opportunities such as YouTube provide reach to millions of potential
viewers with your business, product or service. Scott Lorenz shares tips
and examples on how to make it work.
Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday?
Diana Ennen has this primer on how social networks have rocked the marketer's
Engaging website design is key to attracting and holding
visitors to your pages. It's also an interesting career choice.
If not well-ranked in the search engines, you may as well not
exist, as far as getting 'just browsing' customers to your door.
No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your
potent sales writing? Marcia Yudkin says yes, with these detailed steps in
just how to do it.
You worked hard coming up with just the right company name. Now
punctuate it with an effective tagline, using Marcia Yudkin's 10-spot
Marketing Strategy: PR
Small business marketing managers may get
the sweats over the PR puzzle. Dali
Singh says dry those palms and start your journey to success with a few simple
Names Really Do Matter
A rose by another name may smell as sweet, but would anybody
sniff it? Marcia Yudkin offers tips on choosing the right moniker for
effective promotion and PR.
Your Product is Problematic
Everyone in the world may want, use, and need your product or
service -- but so what? Marcia Yudkin says it takes interesting bits to get
Public Relations & Brand Development
When you launch or develop an existing brand, public relations
should play a critical role, advises Leslie McKerns with a brief how-to.
Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says
to fire up two C's with a keen focus on your customers and competition.
Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns
provides 25 effective ways to enhance your company's name recognition and
Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing
success with seven simple feats.
for the 60s Set
few seconds another of the 78-million US baby boomers turns 60. CR 'Cataunya'
Ransom tells how to tap this valuable market.
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and business
Positioning Yourself for Greatness
It's good to be known, but it's even more
profitable to be wanted. Robert Gelphman shares some marketing insights into
the art of becoming wanted through effective positioning.
Steps for Successful Marketing
Creating marketing success all starts with connecting well with your target
audience. Here are seven ways to do that better, courtesy of Guerrilla
marketer Jay Conrad Levinson.
the Sale in Five Easy Steps
All your efforts to connect and make a sale comes down to the final closing of
the deal. These five simple techniques from Jay Conrad Levinson help to ensure
all your efforts are not for naught.
Ten Marketing Tips of All Time
Times change and successful marketers roll with the flow, but Michael
Fleischner says marketing fundamentals remain the same. Here's two handful of
tips that stand the test of time.
Sample Marketing Plans
The website is selling a marketing plan software program, but the numerous
free plans provide useful templates and tactics for preparing your own plan,
with or without the software buy, and articles on how to write a marketing
plan are useful and also free.
Public Speaking Resources
Numerous links to
tips and tactics for those petrified of presenting from a podium, courtesy of