Articles on How-to Marketing
Marketers share their very best secrets and tips for
Multicultural Marcom Messages
International marketers are challenged to find message themes
that connect with audiences across borders and cultures. This article and
video summarize research that works.
An extensive listing of marketing and marketing-related organizations located
throughout the world, courtesy of the Chief Marketing Officer Council.
Chamber of Commerce
The ICC is a membership organization seeking to "promote high standards
of ethics in marketing by business self-regulation ... and to elaborate world
business views on government initiatives affecting marketing and consumer
Economist Country Briefings
Useful news, country profiles, forecasts, statistics and more on countries
A-Z, ranging from Algeria to Vietnam.
Extensive nation reports courtesy of CIA spooks around the world. Each
country's entry includes current economic, political, social, environmental
data updated regularly.
A useful tool for international marketing travels, providing listings from
around the world for rentals, jobs, services, discussions, etc.
Theories and methods of cross-cultural relations
and communications, transcultural learning and education.
Good topic overview with excellent collection of
related links. Prepared by the Conflict Research Consortium, University of
This useful site provides a listing of foreign
embassies located in Washington, DC -- complete with a virtual Embassy Row
tour down Massachusetts and New Hampshire avenues. The site's Business
Directories provide targeted information for diplomats, Americans traveling
abroad, foreign visitors, educators and students.
of Business Communicators
A 13,700 membership with access to industry
information sources including Communications World Online for searching
business communication topics. Plus a current and free PR job board provided
to members and non-members lets you interact directly with the employer or
agency posting the notice.
Helpful information from the US Department of
State: travel advisories for global hotspots, passport information, detail on
gaining US visas for foreigners, assistance for US citizens abroad, embassy
links, much more.
Translate to and from languages including Chinese,
Japanese, Korean, French, Spanish, Portuguese, German, Italian, English --
courtesy of Google.
Code of Ethics
The International Association of Business
Communicators takes a transcultural stance in its ethics code.
Lots of business news and features from around the world useful for
Founded in 1917, the
DMA is "is the leading global trade association of business and
nonprofit organizations using and supporting multichannel direct marketing
tools and techniques," representing 3,400 companies from 49 nations.
of European Direct and Interactive Marketing
FEDMA is the "voice of the European direct and interactive marketing
The IAA is comprised of 4,000 members in more than 70 countries across
corporate, marketing services and other sectors all involved in branding,
communications and marketing disciplines.
Articles & Announcements
sponsored news items, services, products, releases, and announcements. You
may promote your company or client on this popular award-winning website by
placing your own sponsored article on specially designated pages.