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Steven R. Van Hook

International & Global Marketing

Featured Articles on How-to Marketing
Marketers share their very best secrets and tips for marketing success.

Resonant Multicultural Marcom Messages
International marketers are challenged to find message themes that connect with audiences across borders and cultures. This article and video summarize research that works.

International Marketing Organizations
An extensive listing of marketing and marketing-related organizations located throughout the world, courtesy of the Chief Marketing Officer Council.

International Chamber of Commerce
The ICC is a membership organization seeking to "promote high standards of ethics in marketing by business self-regulation ... and to elaborate world business views on government initiatives affecting marketing and consumer protection."

The Economist Country Briefings
Useful news, country profiles, forecasts, statistics and more on countries A-Z, ranging from Algeria to Vietnam.

CIA WorldFactbook
Extensive nation reports courtesy of CIA spooks around the world. Each country's entry includes current economic, political, social, environmental data updated regularly.

A useful tool for international marketing travels, providing listings from around the world for rentals, jobs, services, discussions, etc.

Multicultural Research
Theories and methods of cross-cultural relations and communications,  transcultural learning and education.

Cross-Cultural Communication Strategies
Good topic overview with excellent collection of related links. Prepared by the Conflict Research Consortium, University of Colorado.

This useful site provides a listing of foreign embassies located in Washington, DC -- complete with a virtual Embassy Row tour down Massachusetts and New Hampshire avenues. The site's Business Directories provide targeted information for diplomats, Americans traveling abroad, foreign visitors, educators and students.

International Association of Business Communicators
A 13,700 membership with access to industry information sources including Communications World Online for searching business communication topics. Plus a current and free PR job board provided to members and non-members lets you interact directly with the employer or agency posting the notice.

International Travel Advice
Helpful information from the US Department of State: travel advisories for global hotspots, passport information, detail on gaining US visas for foreigners, assistance for US citizens abroad, embassy links, much more.

Language Translation Tools
Translate to and from languages including Chinese, Japanese, Korean, French, Spanish, Portuguese, German, Italian, English -- courtesy of Google.

IABC Code of Ethics
The International Association of Business Communicators takes a transcultural stance in its ethics code.

BusinessWeek Global
Lots of business news and features from around the world useful for international marketers.

Direct Marketing Association
Founded in 1917, the DMA is "is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques," representing 3,400 companies from 49 nations.

Federation of European Direct and Interactive Marketing
FEDMA is the "voice of the European direct and interactive marketing industry."

International Advertising Association
The IAA is comprised of 4,000 members in more than 70 countries across corporate, marketing services and other sectors all involved in branding, communications and marketing disciplines.

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Useful sponsored news items, services, products, releases, and announcements. You may promote your company or client on this popular award-winning website by placing your own sponsored article on specially designated pages.

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