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Marketing Basics & Fundamentals

Featured Articles on How-to Marketing
Marketers share their very best secrets and tips for marketing success.

The ABC's of Marketing
Just a dozen or so terms and concepts get to the very heart of marketing -- your keycard for the starting gate to success.

Marketing Appeals & Tactics
You have to win a potential customer's attention amid a barrage of thousands of ads daily then quickly convince the customer to buy. 

Six Best Business Writing Tips
Here are six sure-fire ways to liven up your marketing copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation

The Past, Present, and Future of Marketing & PR
In a wide-ranging interview with international marketing expert and author Al Ries, 20-year PR veteran Marsha Friedman considers where the mercurial marketplace has come from, and where it may be headed.

How to Effectively Market Yourself
If you're to be an effective promoter, one of the most important products to promote is yourself. Mark Macias details how to use your very best public relations skills at networking events for your own good.

Fundamental Branding Basics
So much of business communications comes down to building your brand value -- your company, your service, and even you yourself.

(More Articles Below)

Content Marketing & PR Marketing
It is critical to apply different marketing tatics for content, and public relations. Jonathan Hulet shares details.

Tactics to Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line on store shelves. Marsha Friedman suggests tapping your customers' help for better success in getting your goods to market.

So, Where Are Your Sales?
There are few absolutes when it comes to sales success, but public relations and marketing tactics are key players on the field for winning sales, says expert Marsha Friedman.

Successful Grassroots Marketing
Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it's as easy as mastering three fundamental F's.

Avoid 'Me Too' Marketing
You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work.

Seven Steps to Make Marketing Relevant Again
Many marketers have been led tactically astray, rather than mapping a strategic road to success, says Bill Bellows. He offers key questions and steps to clarify and reclaim a proper path.

Social Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday? Diana Ennen has this primer on how social networks have rocked the marketer's world.

The Wildcard Marketing Strategy: PR
Small business marketing managers may get the sweats over the PR puzzle. Dali Singh says dry those palms and start your journey to success with a few simple steps. 

Tag Line Calisthenics
You worked hard coming up with just the right company name. Now punctuate it with an effective tagline, using Marcia Yudkin's 10-spot exercise.

Business Names Really Do Matter
A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the right moniker for effective promotion and PR.

Pitching Your Product is Problematic
Everyone in the world may want, use, and need your product or service -- but so what? Marcia Yudkin says it takes interesting bits to get media bites.

Strategic Public Relations & Brand Development
When you launch or develop an existing brand, public relations should play a critical role, advises Leslie McKerns with a brief how-to.

The Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says to fire up two C's with a keen focus on your customers and competition.

Best Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns provides 25 effective ways to enhance your company's name recognition and brand value.

Seven Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing success with seven simple feats.

How to Write a Marketing Plan
"Here's your guide to crafting a thorough marketing plan - and learning more about your customers along the way."

Microwaveable Marketing
In a fast-tech marketplace that expects instant results,
Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.

Position Yourself for Greatness
It's good to be known, but it's even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.

Best Job Interview Tips
From the Mailbag: "I'm trying to schedule interviews with larger marketing agencies in my home city. Do you have any tips for my first 'real world' job interview?" Sure thing, right here.

Where Has All the Good Marketing Gone?
Winning campaigns are not just magical slight-of-hands. Michael Fleischner shares some insights into marketing tips we can learn from top successful marketers.

Top Ten Marketing Tips of All Time
Times change and successful marketers roll with the flow, but Michael Fleischner says marketing fundamentals remain the same. Here's two handful of tips that stand the test of time.

The Process of Marketing
All marketing campaigns may have a start and an end, but the process of marketing is endless. Guerrilla marketer Jay Conrad Levinson shares some tips on how to maintain marketing momentum.

Seven Steps for Successful Marketing
Creating marketing success all starts with connecting well with your target audience. Here are seven ways to do that better, courtesy of Guerrilla marketer Jay Conrad Levinson.

Closing the Sale in Five Easy Steps
All your efforts to connect and make a sale comes down to the final closing of the deal. These five simple techniques from Jay Conrad Levinson help to ensure all your efforts are not for naught.

Free Sample Marketing Plans
The website is selling a marketing plan software program, but the numerous free plans provide useful templates and tactics for preparing your own plan, with or without the software buy, and articles on how to write a marketing plan are useful and also free.

Sponsored Articles & Announcements
Useful sponsored news items, services, products, releases, and announcements. You may promote your company or client on this popular award-winning website by placing your own sponsored article on specially designated pages.

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