Marketing Basics &
Articles on How-to Marketing
Marketers share their very best secrets and tips for
ABC's of Marketing
a dozen or so terms and concepts get to the very heart of
marketing -- your keycard for the starting gate to success.
Appeals & Tactics
You have to win a potential customer's attention amid a
barrage of thousands of ads daily then quickly
convince the customer to buy.
Best Business Writing Tips
Here are six sure-fire ways to
liven up your marketing copy and keep your reader engaged. Even better, not a single
writing suggestion mentions the words grammar, spelling or punctuation!
Present, and Future of Marketing & PR
In a wide-ranging interview with international marketing expert and author Al
Ries, 20-year PR veteran Marsha Friedman considers where the mercurial
marketplace has come from, and where it may be headed.
How to Effectively Market Yourself
If you're to be an effective promoter, one of the most important products to
promote is yourself. Mark Macias details how to use your very best public
relations skills at networking events for your own good.
So much of business communications comes down to building your brand value
-- your company, your service, and even you yourself.
Marketing & PR Marketing
It is critical to apply different marketing tatics for content, and public
relations. Jonathan Hulet shares details.
Get Your Products Stocked in Stores
It can be a tough sell to gatekeeping managers to place your product line on
store shelves. Marsha Friedman suggests tapping your customers' help for
better success in getting your goods to market.
So, Where Are Your Sales?
There are few absolutes when it comes to sales
success, but public relations and marketing tactics are key players on
the field for winning sales, says expert Marsha Friedman.
Successful Grassroots Marketing
Outreach campaigns on a shoestring
can be powerfully effective if you start from the soil up. Kyle Potvin says
it's as easy as mastering three fundamental F's.
'Me Too' Marketing
You can be an innovator rather than an imitator by developing a
creative marketing hook. Marcia Yudkin says to put your competitive advantage
Seven Steps to Make
Marketing Relevant Again
Many marketers have been led tactically astray, rather than mapping a
strategic road to success, says Bill Bellows. He offers key questions and
steps to clarify and reclaim a proper path.
Networking Changes Everything
Befuddled by terms such as retweets, hastags, and followfriday?
Diana Ennen has this primer on how social networks have rocked the marketer's
Marketing Strategy: PR
Small business marketing managers may get
the sweats over the PR puzzle. Dali
Singh says dry those palms and start your journey to success with a few simple
You worked hard coming up with just the right company name. Now
punctuate it with an effective tagline, using Marcia Yudkin's 10-spot
Names Really Do Matter
A rose by another name may smell as sweet, but would anybody
sniff it? Marcia Yudkin offers tips on choosing the right moniker for
effective promotion and PR.
Your Product is Problematic
Everyone in the world may want, use, and need your product or
service -- but so what? Marcia Yudkin says it takes interesting bits to get
Public Relations & Brand Development
When you launch or develop an existing brand, public relations
should play a critical role, advises Leslie McKerns with a brief how-to.
Two C's of Effective Marketing
To better harness a silver bullet to success, Leslie McKerns says
to fire up two C's with a keen focus on your customers and competition.
Tips for Branding Your Company
Looking to polish up your place in the market? Leslie McKerns
provides 25 effective ways to enhance your company's name recognition and
Baby Steps to Powerful Marketing
Leslie McKerns describes how to walk your way to marketing
success with seven simple feats.
to Write a Marketing Plan
"Here's your guide to crafting a thorough marketing plan - and learning
more about your customers along the way."
In a fast-tech marketplace that expects instant results, Mike
Ference suggests tapping your traditional chamber of commerce and business
Position Yourself for
It's good to be known, but it's even more
profitable to be wanted. Robert Gelphman shares some marketing insights into
the art of becoming wanted through effective positioning.
Best Job Interview Tips
From the Mailbag: "I'm trying to schedule interviews with larger
in my home city. Do you have any tips for my first 'real world' job
interview?" Sure thing, right here.
Has All the Good Marketing Gone?
Winning campaigns are not just magical slight-of-hands. Michael Fleischner
shares some insights into marketing tips we can learn from top successful
Ten Marketing Tips of All Time
Times change and successful marketers roll with the flow, but Michael
Fleischner says marketing fundamentals remain the same. Here's two handful of
tips that stand the test of time.
Process of Marketing
All marketing campaigns may have a start and an end, but the process of
marketing is endless. Guerrilla marketer Jay Conrad Levinson shares some tips
on how to maintain marketing momentum.
Steps for Successful Marketing
Creating marketing success all starts with connecting well with your target
audience. Here are seven ways to do that better, courtesy of Guerrilla
marketer Jay Conrad Levinson.
the Sale in Five Easy Steps
All your efforts to connect and make a sale comes down to the final closing of
the deal. These five simple techniques from Jay Conrad Levinson help to ensure
all your efforts are not for naught.
Sample Marketing Plans
The website is selling a marketing plan software program, but the numerous
free plans provide useful templates and tactics for preparing your own plan,
with or without the software buy, and articles on how to write a marketing
plan are useful and also free.
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