Articles on How-to Marketing
Marketers share their very best secrets and tips for
How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public relations
and advertising are clear, and Steve Turner says how they differ matters to the
tactics of a successful campaign.
Best Business Writing Tips
Here are six sure-fire ways to
liven up your marketing copy and keep your reader engaged. Even better, not a single
writing suggestion mentions the words grammar, spelling or punctuation!
No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your
potent sales writing? Marcia Yudkin says yes, with these detailed steps in
just how to do it.
Creatvity and the
There is so much more to creating a message than simple creativity. By
integrating research, production skills, and a creative spark, you too can
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