How to Choose Between PR and Advertising
While each has their own ups and downs, the differences between public relations and advertising are clear, and Steve Turner says how they differ matters to the tactics of a successful campaign.

Six Best Business Writing Tips
Here are six sure-fire ways to liven up your marketing copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation! 

Six No-Hype Copywriting Techniques
Is it possible to be lively and appealing, yet truthful in your potent sales writing? Marcia Yudkin says yes, with these detailed steps in just how to do it.

Creatvity and the Creative Process
There is so much more to creating a message than simple creativity. By integrating research, production skills, and a creative spark, you too can shine.

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Useful sponsored news items, services, products, releases, and announcements. You may promote your company or client on this popular award-winning website by placing your own sponsored article on specially designated pages.

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