Steven R. Van Hook, PhD
can be a challenge for global marketers to
develop messages that resonate across national cultures, or as well the many
cultures within any single nation.
The video clip below briefly
that illustrates how transculturally resonant themes such as babies,
animals, relationships, sports, and life cycles, might be used to
craft messages that connect with people -- whatever their background,
culture, and nationality.
Cross-Cultural Marketing Communications
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articles on fundamentals of marketing and communications on pages here,
and on our sister website
And visit our YouTube video libraries on
Communications & Business, and
taught MBA and undergraduate marketing
communications courses for colleges and universities in the
United States and abroad for more than a decade.
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