the history of marketing the hottest marketing spots are the locations
where the most people can be found, whether it’s the town square,
bazaar, train station, airport, Facebook, YouTube or Twitter.
There are more
than 150 million videos on YouTube, for instance, and when these videos go
viral they register millions of views per video. And while many business
owners know how to use YouTube to share videos with family and friends,
very few understand how to harness the power of YouTube to earn money,
market themselves, connect with customers, grow their business and sell
I am using YouTube in every way possible
for all my clients. I truly see opportunities for every type of client I
represent including, authors, doctors, lawyers, entrepreneurs and even
In fact, I used YouTube to help Angel Acres
Horse Haven Rescue make it to the “Top 10” in a $1 Million shelter
makeover contest sponsored by Zootoo.com, a web site for animal and
pet lovers. As part of their effort, I asked Mike Ball who, along with
being an award-winning columnist, is an accomplished musician, if he would
be willing to write and record a song that could be used in an online
video and for public service announcements.
That emotional song with the photos of
horses helped Angel Acres in their online voting campaign. View it on
YouTube at http://www.youtube.com/watch?v=qzt4ral3Qso
Another client, Mr. Duey, a school teacher
who uses music to teach kids math, science and history, is also having
great success with his video. Called “Mr. Duey Fractions” it’s
featured on Teacher Tube which is like YouTube but it’s for teachers,
parents and students. The “Fractions” video we promoted is now one of
the top ten all time most viewed videos on TeacherTube with 567,000 views.
You know you are hot stuff when the kids in
your school ask a teacher for an autograph! The exposure has led to CD
sales, media coverage and other exciting opportunities Mr. Duey and the
label Kaas Records. As I am writing this Mr. Duey is finishing filming a
new series of videos which tie in his musical talent with a new “book
type” product… cant’ tell you what it is but it came about as direct
result of the that video!
Check it out at: http://www.teachertube.com/viewVideo.php?video_id=24266
or visit: www.mrduey.com
Another very successful application for YouTube videos is through video
book trailers as part of a book marketing campaign. In an effort to obtain
book publicity for my author clients we’ll create a book trailer about
the book. A book trailer is like a movie trailer in that it allows someone
to preview a book both visually and via audio. A video book trailer
brings the book to life and gives the potential reader a sneak peak at the
contents. We’ll then post that book trailer on YouTube and... here’s
the best part… we add it to more than 41 additional video sites online
for even greater exposure.
One of the big benefits of a book trailer
is how is improves search engine ranking for an author’s main web site,
providing you carefully select traffic driving key words and titles. An
example of book trailers we’ve created can be viewed at Westwind
Communications YouTube Channel at: http://www.youtube.com/thebookpublicist
How can a book trailer help? Recently we landed a terrific article for one
of my authors in The Patriot Ledger outside of Boston. First, they
ran a photo of the author holding his book. They mentioned the upcoming
book signings I asked him to arrange after we had this story
confirmed so he could capitalize on the PR.
The Ledger also included a link and screen shot of the book trailer video
we produced for YouTube. The best part? ABC-TV
CH-7 of Boston then saw the article and book trailer, realized it was
a good visual story and came out to the author’s house and shot their
own story! http://www3.whdh.com/news/articles/local/BO104915
It really proves my point that “PR Begets PR, the More You Get, the More
There are a lot of ins and
outs when it comes to YouTube. If you are serious about using it then I
suggest you buy a new book How to Make Money With YouTube, by Brad
and Debra Schepp. In this insightful guide the authors unveil
specific steps to harness YouTube’s power to turn a profit. The Schepps
offer in-depth, easy to understand instructions on everything from
shooting and uploading videos to fundraising and marketing, to building
buzz, and how to get your videos noticed.
They also draw on one infamous company’s humorous “Will it Blend?”
video that brought thousands of new customers to its website. You’ve
probably seen it. A guy in a lab coat blends everything from food to
iphones in their blender demonstrating how powerful the blender really is.
The book is filled with valuable advice and practical tips to allow
readers to maximize their earning potential on YouTube. Check it out at: www.bradanddeb.com
One of the most valuable
features of How To Make Money With YouTube are real-life success
stories from video marketers who used the site to launch successful
consulting businesses. A featured success story is from my own firm about
Mr. Duey mentioned above. (www.westwindcos.com).
The bottom line: You must harness the power of YouTube
to promote your business right away. You can’t go wrong.
Lorenz is President of Westwind Communications,
a public relations
and marketing firm. Lorenz works with doctors,
lawyers, inventors, authors, start-ups and entrepreneurs. As a book
marketing expert Lorenz is retained by top execs and bestselling authors.
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