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Steven R. Van Hook


Marketing for the 60's Set

Every few seconds another of the 78-million US baby boomers turns 60. CR 'Cataunya' Ransom tells how to tap this valuable and fast-growing market.
Extra: Your Marketing Toolbox

Six No-Hype Copywriting Techniques

Is it possible to be lively and appealing, yet 
truthful in your potent sales writing? Marcia 
Yudkin says yes, with these detailed steps in 
just how to do it.

More: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
Key ABCs and 123s:
 
Marketing Basics
How to win attention:   
 
Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

         In Brief: Strategic PR & Brand Development

When you launch or develop an existing brand, public 
relations should play a critical role, advises Leslie McKerns 
with a brief how-to.

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    Essentials of Marketing



How-to Marketing Article Archive
How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

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