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Steven R. Van Hook


Multicultural Marcom Messages

International marketers are challenged to find message themes that connect with audiences across borders and cultures. This article and video summarize research that works.
Extra: Your Marketing Toolbox

How to UnGoogle Yourself

What's to be done when damaging false information about you or your company hits the search engines? Mark Macias provides tactics on how to respond when the bad search result is you.
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: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
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Marketing Basics
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Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

       Why Marketing Campaigns Must Have Video

Video clips playing on your business website can entice visitors to stay longer and buy more. Mark Macias explains how videos can showcase your company and enhance customer experience.
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How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

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