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Steven R. Van Hook


Pitching Your Product is Problematic

Everyone in the world may want, use, and need your product or service -- but so what? Marcia Yudkin says it takes interesting bits to get media bites.
Extra: Your Marketing Toolbox

Best Job Interview Tips

From the Mailbag: "I'm trying to schedule interviews with larger marketing agencies in my home city. Do you have any tips for my first 'real world' job interview?" Sure thing, right here.
More: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
Key ABCs and 123s:
 
Marketing Basics
How to win attention:   
 
Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

         In Brief: Social Marketing for Non-Profits

Tammie Ferguson says neophytes may get a break into 
entry level marketing jobs and internships, and even do 
some good with non-profit work.

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How-to Marketing Article Archive
How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

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