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Business Names Really Do Matter

A rose by another name may smell as sweet, but would anybody sniff it? Marcia Yudkin offers tips on choosing the 
right moniker for effective marketing promotion.

Extra: Your Marketing Toolbox

Position Yourself for Greatness

It's good to be known, but it's even more profitable to be wanted. Robert Gelphman shares some marketing insights into the art of becoming wanted through effective positioning.
More: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
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Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

  In Brief: Seven Baby Steps to Powerful Marketing

Leslie McKerns describes how to walk your way 
to early marketing success with seven simple 
incremental feats.

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How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

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