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Best Tips for Branding Your Company

Looking to polish up your place in the market? Leslie McKerns provides 25 effective ways to enhance your company's name recognition and brand value.
Extra: Your Marketing Toolbox

Tag Line Calisthenics

You worked hard coming up with just the 
right company name. Now punctuate it with 
an effective tagline, using Marcia Yudkin's 
10-spot exercise.

More: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
Key ABCs and 123s:
 
Marketing Basics
How to win attention:   
 
Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

         In Brief: Microwaveable Marketing

In a fast-tech marketplace that expects instant results, Mike Ference suggests tapping your traditional chamber of commerce and business networking groups.
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How-to Market Library
Best LinksJobs in Marketing

 
    Essentials of Marketing



How-to Marketing Article Archive
How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

Marketer's Toolbox
Your marketing kit: preparing marketing plans, creating online campaigns, coping with difficult clients, links to valuable market resources, and more. Nuts, bolts, and how-to's.

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Research resources, strategy guides, encyclopedia, global data sources, trade magazines, industry guides, journals, social networks, training resources, language translators ...




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