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Steven R. Van Hook


Six Best Business Writing Tips

Here are six sure-fire ways to liven up your marketing copy and keep your reader engaged. Even better, not a single writing suggestion mentions the words grammar, spelling or punctuation
Extra: Your Marketing Toolbox

Avoid 'Me Too' Marketing

You can be an innovator rather than an imitator
by developing a creative marketing hook. 
Marcia Yudkin says to put your competitive advantage to work.

More: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
Key ABCs and 123s:
 
Marketing Basics
How to win attention:   
 
Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

         In Brief: Two C's of Effective Marketing

To better harness a silver bullet to success, Leslie McKerns 
says to fire up two C's with a keen focus on your customers 
and competition.

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How-to Market Library
Best LinksJobs in Marketing

 
    Essentials of Marketing



How-to Marketing Article Archive
How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

Marketer's Toolbox
Your marketing kit: preparing marketing plans, creating online campaigns, coping with difficult clients, links to valuable market resources, and more. Nuts, bolts, and how-to's.

Research & Resource Library
Research resources, strategy guides, encyclopedia, global data sources, trade magazines, industry guides, journals, social networks, training resources, language translators ...




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