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How to Get Your Products in Stores

It can be a tough sell to gatekeeping managers to place your product line on store shelves. Marsha Friedman suggests
tapping your customers' help for better success in getting
your goods to market.

Extra: Your Marketing Toolbox

Social Media: More Than Promotional

More than just a means to promotional messaging, Eddie Velez says social media can help with customer retention and online reputation, while
also reducing administrative costs.

More
: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
Key ABCs and 123s: 
Marketing Basics
How to win attention:   
Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

    In Brief: How to Choose Between PR & Advertising

While each has their own ups and downs, the differences
between public relations and advertising are clear, and
Steve Turner says how they differ matters to the tactics
of a successful campaign.

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How-to Marketing Article Archive
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