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Seven Steps to Marketing Relevancy

Many marketers have been led tactically astray, rather than mapping a strategic road to success, says Bill Bellows. He offers key questions and steps to clarify and reclaim a proper path.
Extra: Your Marketing Toolbox

Marketing Coups and Capers

Promotion strategy is an inexact science. Sometimes it sizzles, other times it fizzles. Some ideas are immortal, others are fatal. Take a look at these marketing wonders and blunders. 
More: Promotional Advertising - a Key 'P'  

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Your career future in marketing: how to get started and grow.
Key ABCs and 123s: 
Marketing Basics
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Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

     In Brief: Promoting Your Newly Public Company

One benefit of taking your company public is a chance 
to pique the interest of business and financial media. 
Jim Barbagallo details the advantages and pitfalls in 
all the attention.

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How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

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