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Harnessing the Power of YouTube

New media opportunities such as YouTube provide reach to millions of potential viewers with your business, product or service. Scott Lorenz shares  tips and examples on how to make it work.
Extra: Your Marketing Toolbox

The Wildcard Marketing Strategy: PR 

Small business marketing managers may get 
the sweats over the PR puzzle
. Dali Singh says 
dry those palms and start your journey to success with a few simple steps. 

More: Promotional Advertising - a Key 'P'  

 
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Your career future in marketing: how to get started and grow.
Key ABCs and 123s: 
Marketing Basics
How to win attention:   
Marketing Appeals
Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

    In Brief: Social Networking Changes Everything

Befuddled by terms such as retweets, hashtags, and 
followfriday? Diana Ennen has this primer on how 
social networks have rocked the marketer's world.

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How-to Marketing Article Archive
How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

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