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Steven R. Van Hook

Seven Steps to Marketing Relevancy
	Many marketers have been led tactically astray, rather than mapping a strategic road to success, says Bill Bellows. He offers key questions and steps to clarify and reclaim a proper path. Extra: Your Marketing Toolbox

Marketing Coups and Capers
Promotion strategy is an inexact science. Sometimes it sizzles, other times it fizzles. Some ideas are immortal, others are fatal. Take a look at these marketing wonders and blunders. More: Promotional Advertising - a Key 'P'

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Your career future in marketing: how to get started and grow.

Key ABCs and 123s:
Marketing Basics

How to win attention:
Marketing Appeals

Employment Leads
Where marketing jobs may be in the days and decades ahead. Details

In Brief: Promoting Your Newly Public Company
	One benefit of taking your company public is a chance to pique the interest of business and financial media. Jim Barbagallo details the advantages and pitfalls in all the attention. Tool: How-to Market Library Best Links: Jobs in Marketing

Essentials of Marketing

How-to Marketing Article Archive
How to strategize marketing tactics, win a job interview, create an online storefront, conquer a crisis, conduct guerrilla marketing, and much more in this expert collection.

Marketer's Toolbox
Your marketing kit: preparing marketing plans, creating online campaigns, coping with difficult clients, links to valuable market resources, and more. Nuts, bolts, and how-to's.

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